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Cambridge marketing handbook : pricing points / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 서명/저자사항 | Cambridge marketing handbook[electronic resource] :pricing points /Harry Macdivitt. |
| 형태사항 | 1 online resource. |
| ISBN | 9780749470746 (electronic bk.) 0749470747 (electronic bk.) 1306153980 (electronic bk.) 9781306153980 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Chapter 1: Accounting concepts -- what pricers really need to know -- chapter 2. Important theory -- economic principles -- chapter 3. Pricing and marketing -- chapter 4. Value oriented segmentation -- chapter 6. Competition based pricing -- chapter 7. The challenge of value -- chapter 8. Value-based pricing -- chapter 9. Other pricing methods and tactics -- chapter 10. Price management. |
| 요약 | This handbook presents practical and applicable information about pricing. It includes tools and checklists to enable the user to make important decisions knowledgably and confidently, and to be able to defend these decisions to colleagues. |
| 일반주제명 | Pricing. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Cambridge marketing handbook1306153980 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667411 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00004221 | 658.816 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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