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Cambridge marketing handbook : distribution : models of business processes and practice : a marketing perspective / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Meyer, Karl, author. |
| 서명/저자사항 | Cambridge marketing handbook[electronic resource] :distribution : models of business processes and practice : a marketing perspective /Karl Meyer. |
| 형태사항 | 1 online resource (95 pages.) |
| 총서사항 | Cambridge marketing handbooks |
| ISBN | 0749470666 (electronic bk.) 9780749470661 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Chapter 1. What does 'distribution' really mean? -- chapter 2. National distribution -- chapter 3. Business to business distribution -- chapter 4. Business to consumer distribution -- chapter 5. Franchising -- chapter 6. International distribution -- chapter 7. Services distribution -- chapter 8. Electronic distribution models. |
| 요약 | This handbook explores the essential models and key strategic issues in distribution and getting your products and services to market. Includes the functions of this distribution, how the network of people and processes are interlinked and managed, and international digital issues. |
| 일반주제명 | Physical distribution of goods -- Management -- Handbooks, manuals, etc. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. |
| 언어 | 영어 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667416 |
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| 1 | WE00004216 | 658.788 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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