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Remodelling communication : from WWII to the WWW / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Genosko, Gary. |
| 서명/저자사항 | Remodelling communication[electronic resource] :from WWII to the WWW /Gary Genosko. |
| 발행사항 | Toronto [Ont.] : University of Toronto Press, c2012. |
| 형태사항 | 1 online resource (161 p.) : ill., digital file. |
| 총서사항 | Toronto studies in semiotics and communication |
| ISBN | 9781442699717 (electronic bk.) 144269971X (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | 1 Regaining Weaver and Shannon -- 2 Encoding and Decoding Stuart Hall -- 3 Roman Jakobson and the Primacy of the Poetic -- 4 All Models are Simulations: Jean Baudrillard's Critique of Communication -- 5 Phatic (Dys)functions -- 6 Umberto Eco and Guerrilla Decoding -- 7 From General Modelling to Metamodelling -- Conclusion. |
| 요약 | Providing a dynamic, forward-looking reorientation towards a new universe of reference, Remodelling Communication makes a significant, productive contribution to communication theory. |
| 일반주제명 | Communication models -- History -- 20th century. Communication and culture -- History -- 20th century. SOCIAL SCIENCE / Media Studies. PSYCHOLOGY / Social Psychology. Communication and culture. Communication models. |
| 언어 | 영어 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=682891 |
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|---|---|---|---|---|---|---|---|---|
| 1 | WE00004087 | 302.2309/045 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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