가야대학교 분성도서관
주메뉴
자료검색
- Home
- 상세정보
상세정보
부가기능
Mastering Strategy [electronic resource]
상세 프로파일
| 자료유형 | E-Book |
|---|---|
| 개인저자 | Braun, Michael. Latham, Scott. |
| 서명/저자사항 | Mastering Strategy[electronic resource] |
| 발행사항 | Santa Barbara : ABC-CLIO, 2014. |
| 형태사항 | 1 online resource (182 p.) |
| ISBN | 9781440829543 (electronic bk.) 1440829543 (electronic bk.) 1440829535 (Cloth) 9781440829536 (Cloth) |
| 일반주기 |
Description based upon print version of record.
|
| 내용주기 | Cover; Contents; Figures; Acknowledgments; Introduction; Workshop 1 Strategy, Defined: What We Talk About When We Talk About Strategy; Workshop 2 Understanding the Business Climate: Which Way Is the Wind Blowing?; Workshop 3 SWOT and Generic Strategies: Starting with a View from the Top; Workshop 4 The Five Forces: Pressure Points on Your Company's Profitability; Workshop 5 The Value System: Who's Kicking-and Kissing-Whom?; Workshop 6 The Value Chain: The Ins and Outs of Your Business; Workshop 7 The Core Competency: What's Your Secret Sauce? Workshop 8 Diversifications: Where Do You Go from Here-and How Do You Get There?Workshop 9 International Strategy: Stepping Out of Your Domestic Market; Workshop 10 Measuring Strategic Success: It Ain't a Strategy If You Can't Measure It; Workshop 11 Strategy Implementation: Getting Your Strategic Ducks in a Row; Workshop 12 Wrap-up: Mastering Strategy . . . and Beyond!; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; M; N; O; P; R; S; T; U; V; W; Z |
| 요약 | Fun to read yet full of powerful business information, this guide provides a comprehensive toolkit for crafting winning strategies in today's competitive environment. |
| 일반주제명 | Strategic planning. Success in business. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Braun, Michael.Mastering Strategy.Santa Barbara : ABC-CLIO, 20149781440829536 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=779847 |
소장정보
- 소장정보
인쇄
| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00003456 | 658.4/012 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
|
카피라이터
