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Technology distribution channels : understanding and managing channels to market /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Dent, Julian, 1957- |
| 서명/저자사항 | Technology distribution channels :understanding and managing channels to market /Julian Dent. |
| 형태사항 | 1 online resource. |
| ISBN | 9780749472184 (electronic bk.) 0749472189 (electronic bk.) |
| 일반주기 |
Revised edition of the author's Distribution channels.
|
| 요약 | "Using numerous examples from global technology corporations, Technology Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, and final-tier channel players, the text provides a clear understanding of the entire go-to-market process, while also explaining channel partners' business models and how to engage with them for effective market access.Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics and includes information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, this book provides the knowledge needed to improve business models to ensure maximum market exposure and successful product delivery"-- |
| 요약 | "Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, this revised edition of Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, Technology Distribution Channels provides readers with the knowledge needed to improve their business model to ensure maximum market exposure and successful product delivery"-- |
| 통일서명 | Distribution channels |
| 일반주제명 | Marketing channels. Technology -- Marketing. Business planning. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Strategic Planning. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Dent, Julian, 1957-Distribution channels.Technology distribution channels9780749472177 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=816424 |
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|---|---|---|---|---|---|---|---|---|
| 1 | WE00003258 | 658.7/88 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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