가야대학교 분성도서관

상단 글로벌/추가 메뉴

회원 로그인


자료검색

자료검색

상세정보

부가기능

Storytelling in business : the authentic and fluent organization /

상세 프로파일

상세정보
자료유형E-Book
개인저자Forman, Janis, author.
서명/저자사항Storytelling in business :the authentic and fluent organization /Janis Forman.
형태사항1 online resource (xiii, 287 pages) : illustrations
ISBN0804784957
9780804784955


서지주기Includes bibliographical references and index.
내용주기Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
요약Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance -- a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives.
일반주제명Communication in management -- Case studies.
Business communication -- Case studies.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Business communication.
Communication in management.
언어영어
기타형태 저록Print version:97808047687190804768714
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=713540

소장정보

  • 소장정보

인쇄 인쇄

메세지가 없습니다
No. 등록번호 청구기호 소장처 도서상태 반납예정일 예약 서비스 매체정보
1 WE00006036 658.4/5 가야대학교/전자책서버(컴퓨터서버)/ 대출가능 인쇄 이미지  

서평

  • 서평

태그

  • 태그

나의 태그

나의 태그 (0)

모든 이용자 태그

모든 이용자 태그 (0) 태그 목록형 보기 태그 구름형 보기
 

퀵메뉴

대출현황/연장
예약현황조회/취소
자료구입신청
상호대차
FAQ
교외접속
사서에게 물어보세요
메뉴추가
quickBottom

카피라이터

  • 개인정보보호방침
  • 이메일무단수집거부

김해캠퍼스 | 621-748 | 경남 김해시 삼계로 208 | TEL:055-330-1033 | FAX:055-330-1032
			Copyright 2012 by kaya university Bunsung library All rights reserved.