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The management of luxury : a practitioner's handbook / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Berghaus, Benjamin, editor. Mu?ller-Stewens, Gu?nter, editor. Reinecke, Sven, editor. |
| 서명/저자사항 | The management of luxury[electronic resource] :a practitioner's handbook /[edited by] Benjamin Berghaus, Gu?nter Mu?ller-Stewens and Sven Reinecke. |
| 형태사항 | 1 online resource (448 pages) : illustrations |
| ISBN | 9780749471675 0749471670 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Part One. The luxury market -- Part Two. Luxury brand strategy -- Part Three. Luxury business strategy -- Part Four. Luxury responsibility. |
| 요약 | "In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market"-- |
| 일반주제명 | Luxury goods industry -- Management. Luxuries -- Marketing. Affluent consumers. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Management of luxury.London ; Philadelphia : Kogan Page, 20149780749471668 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=836457 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00005949 | 658.8 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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