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Plastic money : constructing markets for credit cards in eight postcommunist countries /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Rona-Tas, Akos, author. Guseva, Alya, 1974, author. |
| 서명/저자사항 | Plastic money :constructing markets for credit cards in eight postcommunist countries /Akos Rona-Tas and Alya Guseva. |
| 형태사항 | 1 online resource (xx, 318 pages) : illustrations |
| ISBN | 9780804789592 (electronic bk.) 0804789592 (electronic bk.) |
| 기타표준부호 | 40023297880 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Paying with cards -- The transition from a communist to a market economy -- Payment puzzles -- Credit puzzles -- The construction of card markets in Hungary, Poland and the Czech Republic -- Russia, Ukraine and Bulgaria -- Vietnam and China. |
| 요약 | In the United States, we now take our ability to pay with plastic for granted. In other parts of the world, however, the establishment of a ""credit-card economy"" has not been easy. In countries without a history of economic stability, how can banks decide who should be given a credit card? How do markets convince people to use cards, make their transactions visible to authorities, assume the potential risk of fraud, and pay to use their own money? Why should merchants agree to pay extra if customers use cards instead of cash? In Plastic Money, Akos Rona-Tas and Alya Guseva tell the story of ... . |
| 일반주제명 | Credit cards -- Former communist countries. Consumer credit -- Former communist countries. Post-communism -- Economic aspects. BUSINESS & ECONOMICS / Finance. Postkommunismus. Kreditkarte. Markterschlie횩ung. |
| 주제명(지명) | Osteuropa. -- gndAsien. -- gnd |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Rona-Tas, Akos.Plastic money.Stanford, California : Stanford University Press, [2014]9780804768573 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=713486 |
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