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Digital wars : Apple, Google, Microsoft and the battle for the Internet / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Arthur, Charles, 1961- |
| 서명/저자사항 | Digital wars[electronic resource] :Apple, Google, Microsoft and the battle for the Internet /Charles Arthur. |
| 발행사항 | London ; Philadelphia : Kogan Page, 2012. |
| 형태사항 | 1 online resource (viii, 264 p.) |
| ISBN | 9780749464141 (electronic bk.) 0749464143 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | 1998 -- Microsoft antitrust -- Search : Google versus Microsoft -- Digital music : Apple versus Microsoft -- Smartphones -- Tablets -- 2011. |
| 요약 | Apple, Google and Microsoft are locked in a battle to dominate the Internet and especially the fastest-growing part of it - mobile. All three have fought each other in previous wars, and now they want to dominate search technology, cloud computing, mobile music and the smartphone market. Whoever wins will exert a wide ranging control over user data and access to content, and even how we use and interact with computers. Digital Wars assesses who will be the victor and what the implications are for business, individuals and society. Accessible and comprehensive, it looks at the very different cultures of each business, the iPhone, Android, iPods (mobile music) and the browser and apps battles. Digital Wars tells you what to expect from the Internet in the next five years, which company will ultimately be in the driving seat, and what the implications will be for us all. |
| 주제명(단체명) | Apple Computer, Inc. Google (Firm) Microsoft Corporation. |
| 일반주제명 | Internet industry -- United States. Business. BUSINESS & ECONOMICS / Industries / Computer Industry. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Arthur, Charles, 1961-Digital wars.London ; Philadelphia : Kogan Page, 20129780749464134 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430356 |
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