자료유형 | E-Book |
---|---|
개인저자 | Hood, David J. |
서명/저자사항 | The marketing manifesto[electronic resource] /David Hood. |
발행사항 | London ; Philadelphia : Kogan Page, c2013. |
형태사항 | 1 online resource. |
ISBN | 9780749468538 (electronic bk.) 074946853X (electronic bk.) |
일반주기 |
Includes index.
|
내용주기 | The future of marketing -- What the hell is a marketer? -- Marketing futurecast -- Marketing recruitment and resourcing -- Marketers, finance and accountants unite! -- Are we really customer- or market-centric? -- Marketing misanthropy -- The problem with marketing is the repugnant word! -- The marketing and sales standards -- Re-humanization : humanity strikes back! -- Digital fortress : permission-based marketing -- Preparing, predicting, and performing campaigns -- Integrating marketing into an invigorated corporate governance -- Corporate mergers, acquisitions, and turnarounds -- where the hell is marketing? -- Marketing leadership : it is time to step up to the mark. |
요약 | Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and underexploited as a force for profit. It is time marketing - and the Marketer - became critical.The Marketing Manifesto tackles and exposes the problems that stand in the way of the marketer realising marketing's prime objective and role - to improve and sustain r |
일반주제명 | Marketing. Customer relations. BUSINESS & ECONOMICS / Distribution. BUSINESS & ECONOMICS / Marketing / General. |
언어 | 영어 |
기타형태 저록 | Print version:Hood, David J.Marketing manifesto.London ; Philadelphia : Kogan Page, c20139780749468521 |
대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=522409 |
인쇄
No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
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1 | WE00002096 | 658.8 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |