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Walmart : key insights and practical lessons from the world's largest retailer / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Roberts, Bryan R., 1939- Berg, Natalie. |
| 서명/저자사항 | Walmart[electronic resource] :key insights and practical lessons from the world's largest retailer /Bryan Roberts and Natalie Berg. |
| 발행사항 | London ; Philadelphia, PA : Kogan Page, c2012. |
| 형태사항 | 1 online resource (vii, 230 p.) |
| ISBN | 9780749462741 (electronic bk.) 0749462744 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Is Walmart the best positioned retailer on the globe? -- The rise of consumerism -- House of (Walmart) brands -- Don't aggravate your customers -- It's an EDLP world -- Tough but fair negotiations -- Removing the margin takers -- Still leading in logistics -- The surest way to predict the future is to invent it -- Facing up to a multi-channel future -- Global domination -- Tomorrow's Walmart. |
| 요약 | "Walmart is the biggest retailer on earth with market leadership in all key markets and rapid expansion into emerging markets. From its humble beginnings in Arkansas, it has become a global retailing phenomenon. For retailers, Walmart is a tough competitor as well as a source of best practice in a number of retail disciplines such as procurement, logistics, systems and store format innovation. Walmart presents an objective analysis of this market leading retailer. Investigating what the retailer gets right, as well as what it gets wrong, it provides a comprehensive insight into the many functions which contribute it its operations. The book will help retailers learn from best practice, rivals to better compete against Walmart and vendors to better service one of their most important customers"-- |
| 주제명(단체명) | Wal-Mart (Firm) |
| 일반주제명 | Discount houses (Retail trade) -- United States -- Management. Business. BUSINESS & ECONOMICS / Industries / Retailing. BUSINESS & ECONOMICS / Marketing / Direct. TRAVEL / Shopping. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Roberts, Bryan R., 1939-Walmart.London ; Philadelphia, PA : Kogan Page, c20129780749462734 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430345 |
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|---|---|---|---|---|---|---|---|---|
| 1 | WE00002077 | 381.1490973 658.8/79 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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