가야대학교 분성도서관
주메뉴
자료검색
- Home
- 상세정보
상세정보
부가기능
The conversation company : boost your business through culture, people and social media / [electronic resource]
상세 프로파일
| 자료유형 | E-Book |
|---|---|
| 개인저자 | Van Belleghem, Steven. |
| 서명/저자사항 | The conversation company[electronic resource] :boost your business through culture, people and social media /Steven Van Belleghem. |
| 발행사항 | London : Kogan Page, 2012. |
| 형태사항 | 1 online resource (272 p.) : ill. |
| ISBN | 9780749464745 (electronic bk.) 0749464747 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Your company has unused conversation potential -- Your company is full of paradoxes -- The Conversation Company -- Company culture--the heart of the Conversation Company -- People are your most important source of conversations -- Social media--the ideal partner for the Conversation Company -- Customer experience, conversation, content and collaboration -- Customer experience -- Conversation -- Content -- Collaboration -- Integrate customer-oriented thinking and social media in three steps -- Step 1: building up knowledge and the necessary framework -- Step 2: choosing and implementing your pilot projects -- Step 3: the way to full integration and the lever effect -- Epilogue. |
| 요약 | Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in. |
| 일반주제명 | Marketing -- Social aspects. Internet marketing -- Social aspects. Customer relations. Social media. Management -- Social aspects. Business. BUSINESS & ECONOMICS / Green Business. BUSINESS & ECONOMICS / Distribution. BUSINESS & ECONOMICS / Marketing / General. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Belleghem, Steven VanConversation Company : Boost Your Business Through Culture, People and Social MediaLondon : Kogan Page, c20129780749464738 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430334 |
소장정보
- 소장정보
인쇄
| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00002070 | 658.8 658.802 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
|
카피라이터
