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The retail champion : 10 steps to retail success / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Rayner, Clare. |
| 서명/저자사항 | The retail champion[electronic resource] :10 steps to retail success /Clare Rayner. |
| 발행사항 | London : Kogan Page, 2012. |
| 형태사항 | 1 online resource. |
| ISBN | 9780749465896 (electronic bk.) 0749465891 (electronic bk.) |
| 일반주기 |
Includes index.
|
| 내용주기 | Acknowledgements; Foreword; Introduction; My aim; Inspiration; Why this book? Why now?; My background; Introducing the 10 steps to retail success; Step One Goal and mission; Introduction; Defining your personal goal; Your business goal; Values and beliefs; Defining the mission; Using your mission statement as a decision support tool; Summing up; Step Two Positioning; Introduction; So, what is positioning?; Breaking down the four elements of positioning; It's not just about one element; it's about all four in alignment; Summing up; Step Three Ideal customer; Introduction Your imaginary friendBut I want more customers!; Defining your ideal customer; Summing up; Step Four Range planning; Introduction; Who are you buying for and what do they want?; Range construction; Common mistakes; Creating your range plan; What to do with your new range plan; Range planning: robust and repeatable?; Summing up; Step Five Pricing and promotions; Introduction; Impact of price and promotions on positioning; Price architecture; Creating your price architecture; Planning of promotions; Summing up; Step Six Channel and location; Introduction Why is multi-channel relevant to my retail business?What does multi-channel retailing really mean?; Be where your customers are; What are the options?; Appraising the ideal channels for your business and your ideal customer; Channel-specific ranges?; Assessing operational impact on addition of channels; Summing up; Step Seven Customer engagement; Introduction; Be where your customers are!; Four-step cycle; Attract; Convert; Retain; Recommend; Summing up; Step Eight Supply chain; Introduction; Selecting a supplier; Managing the relationship; Managing physical logistics; Summing up Step Nine Planning and controllingIntroduction; The importance of planning; Planning elements; Analytics: measurement, reporting and controlling; Summing up; Chapter Ten Back office; Introduction; Human Resources; Legal; Finance; IT; Outsourcing vs in-house; Summing up; Conclusion; A dream come true... interview with Mike Clare, Founder and President of Dreams plc; Appendix; The Retail Champion; How The Retail Champion can help you!; The Retail Conference; Retail Acumen; e-mphasis Internet Marketing; About Mike Clare; INDEX; |
| 요약 | Learn how to BE a retail champion and learn all the knowledge and skills you need to make your retail business a scalable, saleable enterprise.The Retail Champion: 10 Steps to Retail Success is aimed at every small retailer who is serious about growing their business. Clare Rayner, known as The Retail Champion, has developed a practical ten step methodology that helps retail business owners to create their own unique action plan and to design their success template. Throughout the book Clare Rayner provides the tools, techniques and motivation you need to thrive in the highly competitive retai. |
| 일반주제명 | Retail trade -- Management. Small business -- Management. BUSINESS & ECONOMICS / Industries / Retailing. Retail trade -- Management. Small business -- Management. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Rayner, Clare.Retail champion.London : Kogan Page, 20129780749465889 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=464250 |
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