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Develop your marketing skills [electronic resource] /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Richardson, Neil, 1963 January 25- Gosnay, Ruth. |
| 서명/저자사항 | Develop your marketing skills[electronic resource] /Neil Richardson, Ruth Gosnay. |
| 발행사항 | London ; Philadelphia, PA : Kogan Page, c2011. |
| 형태사항 | 1 online resource (vi, 168 p.) : ill. |
| 총서사항 | Creating success series |
| ISBN | 9780749462253 (electronic bk.) 0749462256 (electronic bk.) |
| 서지주기 | Includes bibliographical references. |
| 내용주기 | Marketing : separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered. |
| 일반주제명 | Marketing. Marketing -- Management. Strategic planning. BUSINESS & ECONOMICS -- Marketing -- General. BUSINESS & ECONOMICS -- Distribution. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Richardson, Neil, 1963 Jan. 25-Develop your marketing skills.London ; Philadelphia, PA : Kogan Page, c20119780749462420 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=344586 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00002062 | 658.8 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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