가야대학교 분성도서관
주메뉴
자료검색
- Home
- 상세정보
상세정보
부가기능
The best digital marketing campaigns in the world : mastering the art of customer engagement / [electronic resource]
상세 프로파일
| 자료유형 | E-Book |
|---|---|
| 개인저자 | Ryan, Damian. Jones, Calvin. |
| 서명/저자사항 | The best digital marketing campaigns in the world[electronic resource] :mastering the art of customer engagement /Damian Ryan, Calvin Jones. |
| 발행사항 | London ; Philadelphia : Kogan Page, c2011. |
| 형태사항 | 1 online resource (vi, 210 p.) : ill. |
| ISBN | 9780749460631 (electronic bk.) 0749460636 (electronic bk.) |
| 일반주기 |
Includes index.
|
| 요약 | " ... present an overview of the global digital marketing industry. Organized around interviews with leading exponents of the digital marketing sector, it also includes a selection of the best digital marketing campaigns in the world chosen by a panel of experts from the creative and commercial marketing sectors. Each campaign profile includes information on what the campaign achieved, how the company made it work, and the business lessons drawn from it. The campaigns are listed by geographical marketing and by vertical sectors such as travel, financial services, telecommunications, government, health, etc."--Provided by publisher. |
| 일반주제명 | Internet marketing -- Case studies. Advertising campaigns -- Case studies. Social media. Marketing -- Management. BUSINESS & ECONOMICS -- Marketing -- Telemarketing. BUSINESS & ECONOMICS -- Marketing -- Multilevel. BUSINESS & ECONOMICS -- Mail Order. BUSINESS & ECONOMICS -- Marketing -- Direct. BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Ryan, Damian.Best digital marketing campaigns in the world.London ; Philadelphia : Kogan Page, c201197807494606240749460628 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=380249 |
소장정보
- 소장정보
인쇄
| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00002061 | 658.8/72 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
|
카피라이터
