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Persuasion : history, theory, practice / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Pullman, George. |
| 서명/저자사항 | Persuasion[electronic resource] :history, theory, practice /George Pullman. |
| 발행사항 | Indianapolis : Hackett Publishing Co., Inc., 2013. |
| 형태사항 | 1 online resource (pages cm.) |
| ISBN | 9781624660979 (electronic bk.) 1624660975 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Front Cover; Title Page; Copyright Page; Table of Contents; Note to Students; Note to Readers in General; Introduction; I. What Is This Book About?; II. Why Study Persuasion?; Your Turn; chapter 1: Assessing Persuasive Acts; I. Reading with and against the Grain; Your turn; II. Logic; A. Deductive reasoning-think geometry; B. Inductive reasoning-think empirical science; C. Common errors in reasoning; Your Turn; III. Toulmin's Model of Argumentation; Your Turn; IV. Critical Thinking; Your Turn; A. Checklist for assessing eyewitness testimony; Your Turn B. Checklist for assessing arguments based on sources (authority)Your Turn; C. Checklist for assessing the credibility of websites; Your Turn; D. Checklist for assessing arguments based on survey data; Your Turn; V. Cognitive Biases; Your Turn; chapter 2: Producing Persuasive Acts; I. The Persuasion Process; A. The presentation of self; 1. Ethos; a. Good character; Your Turn; b. Good sense; Your Turn; c. Goodwill; Your Turn; 2. Ethos and writing assignments; Your Turn; 3. Autobiography as self-rhetoric and the rhetoric of the self; Your Turn; B. The presentation of others; 1. Characterization A. Biosb. The traditional topics of bios; Your Turn; c. Stereotypes; Your Turn; d. Audience analysis (demographics); e. Personas; Your Turn; f. The creation of pseudoaudiences (astroturfing); Your Turn; g) Why knowing your audience matters and what it means; h. Creating a virtual audience; II. Emotion, Reason, and Persuasion; A. The emotion/reason false dichotomy; B. The social construction of emotions; C. The influence of emotions can be monitored and mitigated (and exploited); D. Assessing your emotional involvement; E. Common emotional strategies; F. Positive emotions; Your Turn G. Asynchronous persuasion and emotionsYour Turn; chapter 3: The Five Canons of Rhetoric; I. Invention; A. Dialectic; 1. An example of Platonic dialectic; a. Notes on Gorgias and dialectic; 2. Dialectical topics-argumentative heuristics; a. The basic rules of inference; Your Turn; B. Dialectical invention, the non-conversational form; Your Turn; C. Summary; D. A parody of dialectic from Rosencrantz and GuildensternAre Dead; E. Transition from dialectic to topics; 1. Topics; Your Turn; 2. Aristotle's general topics of the preferable; 3. The topics of praise and blame 4. Topics of interpretation5. Topics of last resort; 6. Summary; 7. Stasis; a. What is an issue?; b. Asystasis-non-issues; Your Turn; 8. Framing; a. Frame-breaking strategies; 9. Commonplaces; Your Turn; 10. Signs; Your Turn; 11. Proverbs, maxims, aphorisms: On the originof sound bites; Your Turn; F. Summary of invention; II. Arrangement; A. Introduction (exordium); 1. Division (partitio); 2. Background (narratio); 3. Confirmation (conformatio); 4. Refutation (refutatio); 5. Conclusion (peroration); Your Turn; III. Style; Your Turn; A. Diction; 1. God and devil terms; Your Turn |
| 요약 | George Pullman's lively and accessible introduction to the study of persuasion is an ideal text for use in courses where the understanding and practice of argumentation, rhetoric, and critical thinking are central. |
| 일반주제명 | Persuasion (Psychology) Persuasion (Rhetoric) SOCIAL SCIENCE / General. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Pullman, George.Persuasion.Indianapolis : Hackett Publishing Co., Inc., 20139781603849982 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=633170 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
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