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Going social : excite customers, generate buzz, and energize your brand with the power of social media / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Goldman, Jeremy, author. |
| 서명/저자사항 | Going social[electronic resource] :excite customers, generate buzz, and energize your brand with the power of social media /Jeremy Goldman. |
| 발행사항 | New York : American Management Association, 2013. |
| 형태사항 | 1 online resource (ix, 294 pages). |
| ISBN | 0814432565 (electronic bk.) 9780814432563 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influenvers, work with VIPs, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life -- Final word. |
| 일반주제명 | Internet marketing. Social media. Social marketing. Online social networks. Customer relations. BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing. BUSINESS & ECONOMICS -- Mail Order. BUSINESS & ECONOMICS -- Marketing -- Direct. BUSINESS & ECONOMICS -- Marketing -- Multilevel. BUSINESS & ECONOMICS -- Marketing -- Telemarketing. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Goldman, Jeremy.Going social.New York : American Management Association, c20139780814432556 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=502102 |
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| 1 | WE00001183 | 658.8/72 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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