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Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Veloso, Maria. |
| 서명/저자사항 | Web copy that sells[electronic resource] :the revolutionary formula for creating killer copy that grabs their attention and compels them to buy /Maria Veloso. |
| 판사항 | 3rd ed. |
| 발행사항 | New York : American Management Association, 2013. |
| 형태사항 | 1 online resource (pages cm.) |
| ISBN | 9780814432525 (electronic bk.) 0814432522 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Foreword -- Acknowledgment -- Introduction to third edition -- Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the internet?s killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects' minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it's what you do after people visit your website that counts -- Web copywriting in the age of web 3.0 and beyond -- Last but not least: tying it all together -- The lucrative business of web copywriting -- Books and courses -- Resources for creating online marketing videos -- Resources for creating infographics -- Index. |
| 일반주제명 | Electronic commerce. Web sites -- Design. Internet marketing. Internet advertising. BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. BUSINESS & ECONOMICS / Mail Order. BUSINESS & ECONOMICS / Marketing / Direct. BUSINESS & ECONOMICS / Marketing / Multilevel. BUSINESS & ECONOMICS / Marketing / Telemarketing. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Veloso, Maria.Web copy that sells.3rd ed.New York : American Management Association, 20139780814432518 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=504244 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
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| 1 | WE00001171 | 658.8/72 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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