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Managing the China challenge : how to achieve corporate success in the People's Republic / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Lieberthal, Kenneth. |
| 서명/저자사항 | Managing the China challenge[electronic resource] :how to achieve corporate success in the People's Republic /Kenneth Lieberthal. |
| 발행사항 | Washington, D.C. : Brookings Institution Press, c2011. |
| 형태사항 | 1 online resource (xviii, 149 p.) : ill. |
| ISBN | 9780815722052 (electronic bk.) 0815722052 (electronic bk.) |
| 서지주기 | Includes bibliographical references (p. 133-141) and index. |
| 내용주기 | Where China wants to go -- Growth drivers and constraints -- The operating environment -- Necessary changes in MNC strategy -- Managing risks -- Looking to the future. |
| 요약 | "Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"--Provided by publisher. |
| 일반주제명 | International business enterprises -- China. Business planning -- China. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. |
| 주제명(지명) | China -- Commercial policy.China -- Economic policy -- 2000- |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Lieberthal, Kenneth.Managing the China challenge.Washington, D.C. : Brookings Institution Press, c20119780815722045 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=366070 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00000011 | 658.00951 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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