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Leading change in a Web 2.1 world : how ChangeCasting builds trust, creates understanding, and accelerates organizational change / [electronic resource]

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자료유형E-Book
개인저자Nickerson, Jackson A.
서명/저자사항Leading change in a Web 2.1 world[electronic resource] :how ChangeCasting builds trust, creates understanding, and accelerates organizational change /Jackson Nickerson.
발행사항Washington, D.C. : Brookings Institution Press, c2010.
형태사항1 online resource (xii, 148 p.) : ill.
총서사항Innovations in leadership
ISBN9780815704850 (electronic bk.)
0815704852 (electronic bk.)


기타표준부호9786612758485
서지주기Includes bibliographical references and index.
내용주기Introduction: A new tool for leaders -- Managing change : the fundamental test of leadership -- Why leading change is so difficult -- Enabling organizational change -- Accelerating change in a Web 2.1 world -- ChangeCasting guidelines : the message -- ChangeCasting guidelines : the delivery -- ChangeCasting guidelines : the video -- Technology for managing ChangeCasting -- Did ChangeCasting improve performance? -- Should you adopt ChangeCasting?
요약"Provides a new personnel management model called ChangeCasting, based on Web 2.0 technology, that organizations can use to bring about change and encourage more dynamic organizational structure and communications, with examples of how successful the model has been in practice"--Provided by publisher.
일반주제명Organizational change.
Organizational behavior.
Web 2.0.
Information technology -- Management.
Management.
BUSINESS & ECONOMICS -- Structural Adjustment.
언어영어
기타형태 저록Print version:Nickerson, Jackson A.Leading change in a Web 2.1 world.Washington, D.C. : Brookings Institution Press, c20109780815704843
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=339383

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