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New directions in campaigns and elections [electronic resource] /

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자료유형E-Book
개인저자Medvic, Stephen K.
서명/저자사항New directions in campaigns and elections[electronic resource] /edited by Stephen K. Medvic.
발행사항New York : Routledge, 2011.
형태사항1 online resource (xix, 311 p.) : ill.
총서사항New directions in American politics
ISBN9780203852996 (electronic bk.)
0203852990 (electronic bk.)




서지주기Includes bibliographical references and index.
내용주기Election administration : setting the rules of the game /Thad Hall and M. Kathleen Moore --Campaign finance : adapting to a changing regulatory environment /David B. Magleby --Polling : innovations in survey research /Brian F. Schaffner --Campaign management and organization : the use and impact of information and communication technology /Stephen K. Medvic --Campaign advertising : reassessing the impact of campaign ads on political behavior /Bryce Corrigan and Ted Brader --Voter mobilization : the scientific investigation of getting the electorate to the polls /Robert A. Jackson --Political parties : the tensions between unified party images and localism /Jeffrey M. Stonecash --Interest groups : back to basic questions /Clyde Wilcox --Media : the complex interplay of old and new forms /Diana Owen --Voting behavior : traditional paradigms and contemporary challenges /Andrew Dowdle, Pearl K. Ford, and Todd G. Shields --Congressional elections : why some incumbent candidates lose /Jamie L. Carson and Carrie P. Eaves --Presidential elections : campaigning within a segmented electorate /Scott D. McClurg and Philip Habel --State and local elections : the unique character of sub-national contests /Timothy B. Krebs and Jonathan Winburn --Election reform : what is expected, and what results? /Todd Donovan and Shaun Bowler.
일반주제명Political campaigns -- United States.
Elections -- United States.
POLITICAL SCIENCE -- Political Process -- General.
언어영어
기타형태 저록Print version:New directions in campaigns and elections.New York : Routledge, 20119780415878821
대출바로가기http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=350222

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