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Campaigning in the twenty-first century : a whole new ballgame? / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Johnson, Dennis W. |
| 서명/저자사항 | Campaigning in the twenty-first century[electronic resource] :a whole new ballgame? /Dennis W. Johnson. |
| 발행사항 | New York : Routledge, 2011. |
| 형태사항 | 1 online resource (xi, 137 p.) |
| ISBN | 9780415800372 (electronic bk.) 0415800374 (electronic bk.) 9780415800389 (electronic bk.) 0415800382 (electronic bk.) 9780203878965 (electronic bk.) 0203878965 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | The modern campaign -- Communicating with voters : the new media -- Communicating with voters : the old media -- Fundraising -- Independent voices -- Taking the pulse of the electorate -- Voter identification, contact, and mobilization -- Campaigning in the next decade. |
| 요약 | So much has changed during the past decade in political campaigning, that we can almost say "it's a whole new ball game." This book analyzes the way campaigns have been traditionally run and the extraordinary changes that have occurred in the last decade. |
| 일반주제명 | Political campaigns -- United States. Campaign management -- United States. Campaign management -- United States. Political campaigns -- United States. United States -- Politics and government -- 21st century. Political Science. Psychology. Electrical engineering. POLITICAL SCIENCE -- Political Process -- General. |
| 주제명(지명) | United States -- Politics and government -- 21st century. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Johnson, Dennis W.Campaigning in the twenty-first century.New York : Routledge, 20119780415800372 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=347203 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00000279 | 324.70973 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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