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Advertising and public relations law [electronic resource] /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Moore, Roy L. Maye, Carmen. Collins, Erik. |
| 서명/저자사항 | Advertising and public relations law[electronic resource] /Roy L. Moore, Carmen Maye and Erik L. Collins. |
| 판사항 | 2nd ed. |
| 발행사항 | New York : Routledge, 2011. |
| 형태사항 | 1 online resource (x, 468 p.) : ill. |
| 총서사항 | Communication series |
| ISBN | 9780203845875 (electronic bk.) 0203845870 (electronic bk.) |
| 일반주기 |
Previous ed.: Mahwah, N.J.: Erlbaum, 1998.
|
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Book Cover; Title; Copyright; Contents; Preface; Acknowledgments; Chapter 1 The First Amendment; Chapter 2 The Development of the Commercial Speech Doctrine; Chapter 3 Public Interest Information as Commercial Speech; Chapter 4 Defamation, Product Disparagement and Related Torts; Chapter 5 Invasion of Privacy: False Light, Private Facts, Intrusion and Other Related Torts; Chapter 6 Invasion of Privacy: Misappropriation and Right of Publicity; Chapter 7 Copyright; Chapter 8 Patents and Trademarks; Chapter 9 Other Ways to Protect "Ideas." |
| 요약 | Addressing a critical need, the second edition of "Advertising and Public Relations Law" illustrates the variety of issues and ideas that affect the regulation of advertising and public relations speech, including the categorization of different kinds of speech afforded different levels of First Amendment protection; court-created tests for laws and regulations of speech; and, non content-based restrictions on speech and expression. |
| 일반주제명 | Advertising laws -- United States. Public relations and law -- United States. Law. LAW -- Taxation. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Moore, Roy L.Advertising and public relations law.2nd ed.New York : Routledge, 20119780805853469 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=339950 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00000327 | 343.73082 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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