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Global business : positioning ventures ahead / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Czinkota, Michael R. Ronkainen, Ilkka A. |
| 서명/저자사항 | Global business[electronic resource] :positioning ventures ahead /Michael R. Czinkota, Ilkka A. Ronkainen. |
| 발행사항 | New York : Routledge, 2011. |
| 형태사항 | 1 online resource (xviii, 250 p.) : ill. |
| ISBN | 9780203875100 (electronic bk.) 0203875109 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global presence -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business. |
| 요약 | Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas. |
| 일반주제명 | Export marketing. International trade. Business. BUSINESS & ECONOMICS -- International -- Marketing. BUSINESS & ECONOMICS -- Marketing -- Multilevel. BUSINESS & ECONOMICS -- Exports & Imports. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Czinkota, Michael R.Global business.New York : Routledge, 20119780415801942 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=339905 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00000332 | 658.8/4 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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