자료유형 | E-Book |
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개인저자 | Donnelly, Ray. Linton, Colin. |
서명/저자사항 | CIM coursebook .[electronic resource] /edited by Colin Linton ; and authored by Ray Donnelly. |
발행사항 | Oxford, UK ; Burlington, MA : Butterworth-Heinemann, 2009. |
형태사항 | 1 online resource (xiii, 273 p.) : ill. |
ISBN | 9780080961255 (electronic bk.) 0080961258 (electronic bk.) 9781856177184 (paper) 1856177181 (paper) |
기타표준부호 | 9786612169601 |
일반주기 |
"Professional diploma in marketing"--Cover.
|
서지주기 | Includes bibliographical references and index. |
내용주기 | section 1. Product proposition and brand management -- section 2. Channel management -- section 3. Managing marketing communications -- section 4. Managing and achieving customers' service expectations through the marketing mix. |
요약 | Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various for. |
주제명(단체명) | Chartered Institute of Marketing -- Examinations -- Study guides. |
일반주제명 | Marketing -- Management. Marketing -- Management -- Examinations -- Study guides. Customer relations. Customer relations -- Examinations -- Study guides. BUSINESS & ECONOMICS -- Green Business. Kundenorientierung. Marketing. |
언어 | 영어 |
기타형태 저록 | Print version:Donnelly, Ray.CIM coursebook.Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 20099781856177184 |
대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=335991 |
인쇄
No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
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1 | WE00000375 | 658.8/02 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |