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Reinventing public service television for the digital future [electronic resource] /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Debrett, Mary. |
| 서명/저자사항 | Reinventing public service television for the digital future[electronic resource] /Mary Debrett. |
| 발행사항 | Bristol, UK ; Chicago : Intellect, 2010. |
| 형태사항 | 1 online resource (253 p.) |
| ISBN | 9781841503967 (electronic bk.) 1841503967 (electronic bk.) |
| 서지주기 | Includes bibliographical references (p. [219]-236) and index. |
| 내용주기 | 1. The Need for Reinvention -- 2. The BBC -- 'The Cornerstone of National Culture' -- 3. Channel Four -- 'A Service with a Difference' -- 4. The ABC -- 'The National Broadcaster' -- 5. SBS -- 'A Multicultural Service' -- 6. American Public Television -- 'A Non-commercial Service' -- 7. Television New Zealand -- 'A Crown Owned Company' -- 8. Public Service Media -- 9. Trust and Public Service Media. |
| 요약 | Once regarded as a system in decline, public service broadcasters have acquired renewed legitimacy in the digital environment, as drivers of digital take-up, innovators and trusted brands. Exploring this remarkable transformation, Reinventing Public Service Television for the Digital Future engages with the new opportunities and challenges facing public service media, outlining the ways in which interactive technologies are now expanding the delivery of diverse goals and enhancing public accountability. Drawing on fifty interviews with media industry and academic specialists from four countries. |
| 일반주제명 | Public service television programs. Digital television. Digital television. Public service television programs. Business. TECHNOLOGY & ENGINEERING -- Television & Video. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Debrett, Mary.Reinventing public service television for the digital future.Bristol : Intellect, 20109781841503219 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=335512 |
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| 1 | WE00000601 | 384.55 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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