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New flows in global TV [electronic resource] /
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Moran, Albert. |
| 서명/저자사항 | New flows in global TV[electronic resource] /Albert Moran. |
| 발행사항 | Bristol ; Chicago : Intellect, 2009. |
| 형태사항 | 1 online resource (183 p.) : ill., maps. |
| ISBN | 9781841503318 (electronic bk.) 1841503312 (electronic bk.) |
| 서지주기 | Includes bibliographical references (p. [161]-174) and index. |
| 내용주기 | Front Cover; Preliminary Pages; Contents; Preface; Acknowledgements; Chapter 1 -- Issues; Chapter 2 -- Places; Chapter 3 -- Rhetorics; Chapter 4 -- Stars; Chapter 5 -- Languages; Chapter 6 -- Geographies; Chapter 7 -- Envoys; Chapter 8 -- Piracy; Chapter 9 -- Outposts; Chapter 10 -- New flows in global TV; References; Index; Back Cover. |
| 요약 | Although TV distribution has undergone a massive increase in volume and value over the past fifty years, there is a systematic lack of both curiosity and knowledge on the part of both industry and scholars about this area. This book assists in the filling of this gap by studying what, in fact, occurs in global trade in TV program formats within international markets such as Cannes, Las Vegas and Singapore. The study investigates key components of this trade, thereby elucidating the crucial dynamics at work in the most significant contemporary transnational cultural industry. |
| 일반주제명 | Television and the arts. Television broadcasting -- Marketing. Television programs -- Marketing. TECHNOLOGY & ENGINEERING -- Television & Video. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Moran, Albert.New flows in global TV.Bristol ; Chicago : Intellect, 200997818415019491841501948 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=285135 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00000645 | 384.55 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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