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Research in consumer behavior [electronic resource] /. Vol. 12
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Belk, Russell W. |
| 서명/저자사항 | Research in consumer behavior.Vol. 12[electronic resource] /edited by Russell W. Belk. |
| 판사항 | 1st ed. |
| 발행사항 | Bingley : Emerald, 2010. |
| 형태사항 | 1 online resource (xi, 329 p.) |
| 총서사항 | Research in consumer behavior ;v.12 |
| ISBN | 0857244442 (electronic bk.) 9780857244444 (electronic bk.) |
| 서지주기 | Includes bibliographical references. |
| 내용주기 | Machine generated contents note:SECTION IRCB REVIEWED PAPERS --pt. IShopping Practices --Consumer Attitudes Toward Organic Foods: An Exploration of U.S. Market Segments /Deirdre T. Guion --Shopping Matters: Taiwanese Young Tourists' Consumer Culture in England /Joyce Hsiu-Yen Yeh --pt. IIConsumption Cues --Cue Congruency and Product Involvement Effects on Generation Y Attitudes /Timothy Heinze --Country-of-Manufacture Labeling Effect on Product Quality Evaluations: A Model Incorporating Consumers' Attention /Pingjun Jiang --pt. IIIMaterial Consumption Phenomena and Processes --Socialization of Adult and Young Consumers into Materialism: The Roles of Media and Church in Peru /Teri Peterson Motivation for Luxury Consumption: Evidence from a Metropolitan City in China /Yiping Song --Consuming Cool: Behind the Unemotional Mask /Heli Paavola --SECTION IICCT REVIEWED PAPERS --pt. IAdvertising and Branding Practice --The Strategic use of Brand Biographies /Juliet B. Schor --Authentic Brand Narratives: Co-Constructed Mediterraneaness for L'occitane Brand /Luca Massimiliano Visconti --pt. IICreating Selves --Consuming Authentic Neighborhood: An Autoethnography of Experiencing a Neighborhood's New Beginnings and Origins within its Servicescapes /Michelle Hall --Better Understanding Construction of the Self in Daily Contingencies: An Investigation of the Materiality of Consumption Experiences in Online Discussion Forums /Kristine de Valck. |
| 일반주제명 | Consumer behavior. BUSINESS & ECONOMICS -- Consumer Behavior. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Research in consumer behavior. Vol. 12.Bingley : Emerald, 20109780857244437 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=348458 |
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