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Marketing management : a decision-making approach / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Venugopal, Pingali, 1958- |
| 서명/저자사항 | Marketing management[electronic resource] :a decision-making approach /Pingali Venugopal. |
| 발행사항 | New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2010. |
| 형태사항 | 1 online resource (xvii, 245 p.) : ill. |
| 총서사항 | Response books |
| ISBN | 9788132106173 (electronic bk.) 8132106172 (electronic bk.) |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process. |
| 요약 | A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop appropriate strategies. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the present-day marketing arena. The author states that the marketing activities should start by converting the technical product t. |
| 일반주제명 | Marketing -- Management. Business -- Management. BUSINESS & ECONOMICS -- Marketing -- General. BUSINESS & ECONOMICS -- Distribution. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Venugopal, Pingali, 1958-Marketing management.New Delhi, India ; Thousand Oaks, Calif. : Response Books, 20109788132104711 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=340360 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00000809 | 658.8 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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