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Tourism branding : communities in action / [electronic resource]
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| 자료유형 | E-Book |
|---|---|
| 개인저자 | Cai, Liping A. Gartner, William C. Munar, Ana Mari?a. |
| 서명/저자사항 | Tourism branding[electronic resource] :communities in action /[edited by] Liping A. Cai, William C. Gartner, Ana Mari?a Munar. |
| 판사항 | 1st ed. |
| 발행사항 | Bingley, UK : Emerald Group Pub., 2009. |
| 형태사항 | 1 online resource (viii, 297 p.) : ill., maps. |
| 총서사항 | Bridging tourism theory and practice,2042-1443 ;v. 1 |
| ISBN | 9781849507219 (electronic bk.) 184950721X (electronic bk.) |
| 서지주기 | Includes bibliographical references (p. [233]-262) and index. |
| 요약 | Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. |
| 일반주제명 | Advertising -- Tourism. Place marketing. Tourism. Tourism -- Marketing. BUSINESS & ECONOMICS -- Advertising & Promotion. |
| 언어 | 영어 |
| 기타형태 저록 | Print version:Tourism branding.1st ed.Bingley, UK : Emerald Group Publishing, 20099781849507202 |
| 대출바로가기 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=308854 |
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| No. | 등록번호 | 청구기호 | 소장처 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
|---|---|---|---|---|---|---|---|---|
| 1 | WE00000893 | 659.193384791 | 가야대학교/전자책서버(컴퓨터서버)/ | 대출가능 |
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